The fff model takes into consideration internal and external factors affecting consumer buying behaviour. Due to impact of various factors, consumers react or respond to marketing programme differently. The success or failure of a nations economy can greatly affect consumer behavior based on a variety of economic factors. Factors affecting the consumer buying behavior survey. Factors affecting consumer buying behavior factors of. Pdf factors affecting consumer buying behavior researchgate. The following chapters focus on the social, personal and psychological characteristics of consumer. Family is a social group and it can be considered the cornerstone of consumers so. Sep 02, 2018 cultural factors affecting consumer buying behaviour. Buying behavior of individuals is often unconsciously affected by some factors. Following are the most commonly accepted factors influencing buying behaviour. The influence of cultural factors on consumer buying.
The consumer behaviour or buyer behaviour is influenced by several factors or forces. Factors influencing organisational buying behaviour the factors influencing buyers purchase decisions can be conveniently divided into following categories. There are many factors affecting consumer behaviour. The environmental factors affecting consumer buying behaviour are explained below cultural influences it is defined as a complex sum total of knowledge, belief, traditions, customs, art, moral law or any other habit acquired by people as members of society. The aim of this questionnaire is to investigate the factors that affect the consumer buying behavior. In addition to cultural and social factors, personal factors also influence consumer behaviour. Consumer behavior is a part of human behavior and by studying previous buying behavior, marketers can estimate how consumers might behave in the future when making purchasing decisions.
Social factors play an essential role in influencing the buying decisions of consumers. Cultural factors affecting consumer buying behaviour. Social factors affecting consumer buying behavior marketing. Growing up, children learn basic values, perception and wants from the family and other important groups. Pdf consumer buying behaviour refers to the buying behaviour of the. If the economy is strong, consumers have more purchasing power and money is pumped into the thriving economy. Environmental factors constitute an important determinant of organizational purchasing. The society is composed of several individuals that have different preferences and behaviors. The social factors are the factors that are prevalent in the society where a consumer live in. When it comes to a company introducing a new product portfolio into the market, the marketing team must analyze the overall reception of the product based on a myriad of factors relating to the buying motivations of the consumer.
An individual draws cues regarding consumption and disposal of products from various. The influence of cultural factors on consumer buying behaviour and an application in turkey. Remember not just the income but even other factors describe social class of a group of consumers. Social factors influencing consumer behavior definition. Key factors influencing online consumer behaviour backed. These varied behaviors influence the personal preferences of the other set of individuals as they. This article focuses on the importance of the social factors that drive buyer behavior. Diversity in car production persuades the buyer and customer to make a selection. Influence of cultural, social and marketing factors on the.
Social factors affecting consumer behaviour consumer behaviour is an effort to study and understand the buying tendencies of consumers for their end use. This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to. Social factors also impact the buying behavior of consumers. Factors influencing consumer buying behaviour the consumer behaviour or buyer behaviour is influenced by several factors or forces. For the same product, price, promotion, and distribution, their responses differ significantly. L81, m31, n30 introduction factors affecting female consumers online buying behaviour internet is redefining the shopping behaviour of people across the globe.
Factors affecting consumer buying behavior international journal. Each culture contains subcultures groups of people with share values. What are the factors influencing consumer behavior. The study results suggest that consumers online shopping behavior is being affected by several factors like demographic factors, social factors, consumer online shopping experience, knowledge of using internet and computer, website design, social media, situational factors. Different consumers have different characteristics in their life that also influences their buying behavior. In this study, the influence of social factors on consumer buying. Social factors that influence the consumer buying behavior includes reference groups, immediate family. External environmental factors affecting consumer behaviour.
After the cultural factors in the study of consumer behaviour, the social factors also affect the consumer behaviour. Factors influencing consumer behavior of smartphone users. Firms and organizations rely on consumer behaviour knowledge to forecast consumer needs and desires. To find how consumer buying behavior factors influence. Meanwhile, there are various other factors influencing the purchases of consumer such as social, cultural, economic, personal and psychological. These varied behaviors influence the personal preferences of the other set of individuals as they tend to perform those activities which are acceptable. Family, references groups and roles and statues affect the buying behavior significantly. In this study, the affect of cultural factors on consumer buying behaviour is investigated.
No commodities can move from a production point to a consumption point without putting the marketing machinery at work. Factors affecting consumers online shopping buying. Factors affecting female consumers online buying behaviour. Every person has different needs such as physiological needs, biological needs, social needs etc. Furthermore, buying behavior of individuals is frequently unconsciously affected by some factors.
Methods used to determine factors affecting consumer behavior the main objective of this paper is to determine factors that affect the consumers willingness to purchase product from an online store in the condition of slovak market. Human beings are social animals and our desire is to fit it and or to identify by individuals or groups which are the primary motivation for buying product and services in the services industry. Social factors are also subdivided into the following. Consumer behaviour is an effort to study and understand the buying tendencies of consumers for their end use. The family has the very important role and influence in the buying behavior of the consumers. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to.
Factors affecting consumer buying behavior semantic scholar. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. The impact of reference groups varies across products and brands. Consumer behaviour and factors influencing buyer behavior. The major categories of individual factors affecting consumer behavior are demographics, consumer knowledge, perception, learning, motivation, personality, beliefs, attitudes and life. Consumer buying behavior is influenced by two major factors. A survey was conducted on 1400 people from the different parts of turkey. Basically, culture is the part of every society and is the important cause of person wants and behavior. Every individual has someone around influencing their buying decisions. It is important to know what social class is being targeted as normally the buying behaviour of a social class is quite similar. The family has the very important role and influence in the buying behavior of the consumers that includes parents, husband, wife and children. A purchase decision is the result of each and every one of these factors. What are social factors influencing consumer behavior.
Jul 27, 2010 there are four important psychological factors affecting the consumer buying behavior. The impact of factors influencing the buying behaviour on. Factors affecting consumer buying behavior of mobile phone. Buying behaviour of the upper class can be easily differentiated from the middle and lower class. We need people around to talk to and discuss various issues to reach to better solutions and ideas. These all factors jointly shape consumer behaviour. The consumer behaviour or buyer behaviour is influenced by seve ral factors or forces. It then proceeds to discuss various filtering elements customers will apply to make a selection of a store to purchase from and revised filtered buying behaviour based on their final selection. Factors affecting the consumer buying behavior i am business student from uob, this survey will help to collect data for the project. Cultural factors play a significant role in influencing buying behaviour. In this video you can see different factors influencing consumers behavior in detail. Social factors affect consumer behavior significantly.
Designmethodologyapproach a descriptive type of study using judgmental sampling for selecting the samples from online shopping users of kanpur city. Certificate this is to certify that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted by radhika narayanan is a bona fide research work for the award of the doctor of philosophy in business. There are several factors which influence the buying decision of consumers, cultural factors being one of the most important factors. An empirical study of the factors influencing consumer behaviour. These include culture, subculture and social class. Social factors that influence consumer purchasing include family, peers, roles and. A study of factors affecting consumer buying behaviour. Consumer behaviour helps us understand why and why not an individual purchases goods and services from the market. Buying behaviour, this papers aim is to provide an indepth elucidation of the many aspects that influence consumer behaviour. Psychological factors influencing consumer behaviour instructor janne peltoniemi pages 46 supervisor birgitta niemi learning, and attitude and behaviour change. Social factors influencing consumer behaviour social group a group is any collection of individuals with similar interests, opinions and activities. Cultural factors and buying behaviour solomon 2011 sees consumer behaviour as the study of processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs or desires. Consumer behaviour, ecommerce, female buying behaviour, onlineshopping, online retailing, retail sector jel classification. The impact of social factors affecting consumer behaviour on.
There are many factors that influence the buying process of the consumers that includes the buyers characteristics, psychological factors, social and cultural factors. Factors influencing organistaional buying consumer. Future research could use our suggested factors f, filtering elements f and then filtered buying behavior f, fff model framework as a basis to empirically explore the factors affecting the online consumer purchasing process and to test the suggested model by the interested researchers in the relevant area of research. A study on factors influencing consumer buying behavior in.
Economic factors that affect consumer behavior bizfluent. Cultural factors have a significant impact on customer behavior. A study of factors affecting online buying behavior. Furthermore, the objective of this study is to investigate of purchasing behavior of home furniture consumers in jordan. Consumer behavior is deeply influenced by cultural factors such as. Factors affecting consumers online shopping buying behavior. Abstract nowadays, consumer behaviouris influenced not only by consumer personalities and motivations, but also by the relationships within families. Social factors play a very important role in influencing the buying decisions of consumers. Social factors play an important role in the decision of buying certain products, including the most sensitive products such as cars. The data has been collecting with the help of questionnaire. The influence of culture on buying behavior varies from country to country therefore marketers have to be very careful in. Subcultures can include nationalities, religions, racial groups, or groups. Nov 09, 20 this paper examines the key factors which affect buying motives of consumers for online buying or eshopping. Factors affecting consumers buying decision in the selection.
The impact of social factors affecting consumer behaviour. For this purpose different models from different research scholars have been studied. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. Culture is the most basic cause of a persons wants and behavior.
Consumer such as social, cultural, personal and psychological. Globally, the term, marketing is not a new phenomenon. The factors do not affect equally to all the buyers. Factors affecting consumers buying decision in the. Studies on indian consumerbuying behaviour are scarce, and more so in case of the role of gender. According to aging experts, senior consumer behaviours are highly variable, meaning that as a group they have more reasons for buying something than teenagers. Social factors social factors also impact the buying behavior of consumers. A number of studies focused on the factors affecting consumer behaviour given specific countries, societies, or cultures. Shopping dynamics in india are different from that of the west, where shopping is a.
This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and. A customers buying behavior is also influenced by social factors, such as the groups to which the customer belongs and social status. Factors affecting consumer behavior product management buzz. Dec 11, 2015 when it comes to a company introducing a new product portfolio into the market, the marketing team must analyze the overall reception of the product based on a myriad of factors relating to the buying motivations of the consumer. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. The level of motivation also affects the buying behavior of customers. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars hossein mirzaei,mehdi ruzdar the present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in tabriz iran. Consumer behaviour deals with the study of buying behaviour of consumers. An understanding of consumer behaviour is essential in planning and programming the marketing system. Social factors such as family, groups, roles and status and personal factors such as age, occupation, lifestyle, personality and self concept are those. After the cultural factors in the study of consumer behaviour, the social factors also.
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